You have won that big guest posting opportunity on that high DA site with a million followers. Only the last piece of the puzzle is missing. How to write a guest post that actually delivers on the promises of guest blogging? Let’s take a look!
Here is an exhaustive checklist to make sure that your guest post is a runaway success every single time.
- SPECIFIC OUTCOME:
You do not want readers to click the link in your guest post only to end up staring at something completely irrelevant.
These are new raw visitors who have no idea who you are. They are here because they liked only your guest post. To lead them into the next stage of the funnel, you need to provide them with something valuable related to the guest post.
Never send back your guest post readers to the Home page. Your guest post link needs to lead them to a specific outcome.
For example, you could end with a simple CTA:
“Leave a comment and let me know which strategy brought you the maximum traffic growth.”
“If you want to know how to find great guest blogging opportunities, get my Mega Guide to Guest Blogging E-book right here. (link to a dedicated page on your blog that lets them download the eBook by providing their email address.)”
- DOUBLE-CHECK THE QUALITY:
You need to bring your absolute A-game to your guest posts. Remember guest posts will be read by a new audience who have no affinity with you whatsoever. You won’t get a second chance to win them over.
Take those extra two hours, go the extra mile to include screenshots, edit just once more–but make sure the quality is top-notch.
- INTROS AND HEADLINES ARE CRUCIAL:
Again, related to the point above, these are people who have absolutely no interest in you or your brand. They just randomly saw your post and will give your post no more than 15 seconds before browsing away.
The Hook is the most important part of a guest blog. You need to be spot on with your headings (especially the main title) and the intro.
- TELL A STORY WITH EMOTIONS:
First-time readers of your content would not give your guest post the intellectual effort and attention to rationally understand it if you make it too heavy on information.
Guest posts need to be emotional to make that instant connection with your audience. They need to be high on the engagement factor. Storytelling works best with guest posts. “Show, don’t tell” is particularly apt when you are crafting guest posts.
- PROPER ANCHOR TEXTS:
You are guest posting primarily for getting quality backlinks. The anchor text in your links matters equally in creating a good backlink profile.
Be clever with your anchor texts. Do thorough keyword research beforehand and use them appropriately in your anchor text.
- LONG FORM, LONG FORM, AND LONG FORM:
If anyone asking “How to write a guest post” sought only one answer, it would have to be—write Long-Form Posts.
Once have hooked your readers with the perfect headline and intro, you can make them your instant evangelists by following up with detailed information that actually solves their problems.
If you need inspiration, Brian Harris was averaging 280 odd visitors a day on his blog videofruit.com when he made a 4000+ word long guest post on Ordork. That single post brought in 1086 new visitors on the first day, 686 on the second and 215 new email subscribers for Brain.
- KEEP UP THE MOMENTUM:
Do not stop with that single guest post on a blog. Keep pitching the same blog for more guest posts. Build up the momentum and keep it going. Consistent messaging with the same audience will drive more traffic and conversions.
- SMART TIMING:
This is tangential but worth keeping in mind. Guest blogging peaks in the summer months of June, July, and August. Intensify your guest blogging efforts during these months to ride the wave.
- SPOT “GAPS” IN THE HOST BLOG AND WRITE ABOUT THEM:
You should keep up with the posts of the host blog. Analyze their content and spot the gaps in the niche which they are not covering. Your guest post has a higher chance of resonating with your audience if you fill up this gap with valuable content.
- TRACK EVERYTHING:
Guest Posting is tough. You would not want to spread yourself thin by making too many guest posts that perform only average. Track all the important metrics and focus on the ones that deliver the best results for your blog.